Your Choices for Point of Sale Displays
With plethora of options for point of sale displays that a retailer can choose from, it can a bit stressful to identify the best choice for them. Few of the popular options include literature displays, counter displays, pallet displays, brochure holders and also, floor displays. Many of these display options that you are going to find are divided into temporary and permanent units.
To know the major display units you can use, I recommend that you keep reading this article.
Number 1. Temporary – normally, temporary display units that stores are using are only intended to last for 60 days. This is because it is only made from low cost materials such as corrugated cardboard. However, you can make best use of your temporary displays on store in the event that you have seasonal products, market testing or perhaps, introduction of a new product line.
As for your high ticket merchandises, it is recommended that you avoid using such display. Utilizing screen printed graphics or just anything similar will be a cost effective decision and have the display shipped semi constructed helps in saving time and also, effort.
Number 2. Semi-permanent – this particular display is a very practical option for retailer that seeks for structure that is sturdy and can last for at least a year. The display unit is also made from different materials such as metal, durable cardboard, glass, wood, acrylic and co-polyester.
What’s more, you can make use of these units for displaying your logo printed or brand identifier outside. There are times as well that the display may have dual purpose and also, can accept several types of products at once which helps in saving costs and take less space in your store. Apart from that, it can be used in displaying high priced items as the quality is top-notched and has a nice appearance.
Number 3. Permanent – as for permanent displays, it is longer lasting and more durable; fact is it can last for 3 years with minimal care. Many of the said units are built to look like a separate area within a big store or to look like a kiosk. Such display units aren’t seen commonly in the retail space but when it is used, it is normally positioned near the checkouts or to whichever area it looks appropriate.
The units are built by only the highest quality materials such as metal, plastic, glass and wood. And since it has quite large upfront cost, it makes sense to ensure that you are making your selections and decisions done with extreme care.